Step 1: Build your Brand

Discover your authentic strengths and passions and build a compelling Personal Brand, the foundation of a Resilient Career.

Step 2: Market your Brand

Learn to build an effective marketing campaign for Brand YOU, communicating your unique value to maximize your success.

Step 3: Sell your Brand 

Build a clear, impactful professional story that resonates with your target audience for any opportunity.

Navigate the AI Storm with Brand U 

Welcome to Brand U Pro, your essential guide to thriving in today's professional world. We don't just teach theory; we show you how to leverage proven academic frameworks with real-world experience to design a future-proof personal branding, marketing, and selling strategy that can weather the looming AI storm.  By the end of the Resilient Career Series, you'll have a clear, actionable plan to confidently showcase your unique brand and achieve your ambitious career goals, ready for whatever the future holds.

Your Instructor: Melise Panetta

I'm passionate about helping individuals unlock their true potential and succeed in the ever-evolving professional landscape. With 20 years of executive experience in personal branding and marketing at Fortune 500 companies such as General Mills, PepsiCo and SC Johnson, and teaching in higher-education at Wilfrid Laurier University, I understand the challenges professionals face and am excited to share my expertise with you through Brand U: The Resilient Career Series.

Curriculum

5 Chapters · 33 Lessons

  1. 1

    Chapter 1: Welcome and Introduction

    1. (Included in full purchase)

      1.1 Navigating the Uncharted Waters of Your Career & the Looming AI Storm

    2. (Included in full purchase)

      1.2 The Relentless Redefinition of Work

  2. 2

    Chapter 2: Build your Brand

    1. (Included in full purchase)

      2.1 Uncovering your Product: YOU

    2. (Included in full purchase)

      2.1 Workshop Tool 1: Self Assessment Deep Dive (AI Edition)

    3. (Included in full purchase)

      2.1 Workshop Tool 1: Self Assessment Deep Dive

    4. (Included in full purchase)

      2.2 Identifying your Ideal Target Market & Strategic Fit in the AI Economy

    5. (Included in full purchase)

      2.2 Workshop Tool 1: Job Market Segmentation Worksheet

    6. (Included in full purchase)

      2.2 Workshop Tool 2: Target Company and Role Worksheet

    7. (Included in full purchase)

      2.2 Workshop Tool 3: Find your Fit and UVP

    8. (Included in full purchase)

      2.3 Crafting Your Timeless Compelling Brand for the AI Era

    9. (Included in full purchase)

      2.3 Workshop Tool 1: Personal Brand Audit

    10. (Included in full purchase)

      2.3 Workshop Tool 2: Personal Brand Elements

    11. (Included in full purchase)

      2.3 Workshop Tool 3: Personal Brand Positioning (AI Edition)

    12. (Included in full purchase)

      2.3 Workshop Tool 4: Brand Archetype Tool

    13. (Included in full purchase)

      2.3 Workshop Tool 5: My Brand Personality and Identity Tool

    14. (Included in full purchase)

      2.3 Workshop Tool 6: My Personal Brand Toolkit (Playbook)

  3. 3

    Chapter 3: Market your Brand

    1. (Included in full purchase)

      3.1 Foundations of Marketing Strategy

    2. (Included in full purchase)

      3.1 Workshop Tool 1: Strategic Marketing Plan Worksheet

    3. (Included in full purchase)

      3.2 Transforming Your Sales Tools: Résumé & LinkedIn

    4. (Included in full purchase)

      3.2 Workshop Tool 1: High Impact Resume Worksheet (AI Edition)

    5. (Included in full purchase)

      3.2 Workshop Tool 2: LinkedIn Profile Optimizer (AI Edition)

    6. (Included in full purchase)

      3.3 Strategic Networking & Relationship Building in an AI-Augmented World

    7. (Included in full purchase)

      3.4 Mastering Your Professional Narrative & Presence

    8. (Included in full purchase)

      3.4 Workshop Tool 1: Your Core Narrative Tool

  4. 4

    Chapter 4: Sell your Brand

    1. (Included in full purchase)

      4.1 Workshop Tool 1: The Career Selling Process - From Lead to Close in the AI Era

    2. (Included in full purchase)

      4.2 Mastering the Interview & Negotiating Your Worth

    3. (Included in full purchase)

      4.2 Workshop Tool 1: Your Approach Tool (Interview and Negotiation)

    4. (Included in full purchase)

      4.2 Workshop Tool 2: Interview Mastery Playbook (AI Edition)

    5. (Included in full purchase)

      4.2 Workshop Tool 3: Job Offer Negotiation Planner

    6. (Included in full purchase)

      4.3 Sustaining your brand and architecting career resilience in the AI era

    7. (Included in full purchase)

      4.3 Workshop Tool 1: Career Resilience and Growth Plan

    8. (Included in full purchase)

      4.3 Workshop Tool 2: Continuous Learning Roadmap (AI Focus)

  5. 5

    Chapter 5: Conclusion

    1. (Included in full purchase)

      5.1 Conclusion - Your Unstoppable Future: Continuing the Journey in the AI Age

What People Are Saying

Discover how Brand U Pro is transforming careers and empowering individuals to stand out in the digital age.

"What sets Brand U apart is its commitment to actionable insights.  Their ability simplify complex academic theories into practical steps is incredible. I've not only deepened my understanding of branding and selling but, more importantly, I now have the confidence and tools to apply them in my job search. It's truly empowering."
Sophia G.

New Grad

"As a professional aiming for leadership, I knew I needed to build my internal influence. Brand U provided the blueprint. I've already seen a noticeable shift in how I'm perceived and finally got that promotion."
Dale M

Mid-Career Professional

"Before Brand U, 'personal branding' felt like a buzzword. This program, however, made it real and measurable. The focus on translating theory into real-world application, combined with the Profs expertise, gave me a clear path to articulate my value. I landed the job BTW."
Daniel P

Student

"To advance in my company, I needed more than just hard skills; I needed to master influence. Brand U provided the framework. The lessons on internal selling and stakeholder management were directly applicable. I'm now leading initiatives I never thought possible, thanks to the insights gained."
Emily R

Senior Manager

"After months of job searching, I felt stuck. Brand U was a game-changer. It taught me how to articulate my value in a way I never could before. The strategies were incredibly practical, translating academic theory into clear steps. I landed my dream role just weeks after completing the program. Brand U truly helped me stand out and get to the next level!"
Sarah L

HR Professional

"Brand U gave me the confidence and practical tools to navigate a tough job market. The Resilient Career series showed me how to apply strategic branding principles to my resume and interviews. I went from getting no responses to multiple offers. It's truly transformative!"
Michael D

Finance Manager

Ready to Transform Your Career with Brand U Pro?

Enroll now to unlock the secrets of developing, marketing, and selling your personal brand with confidence.

$349.00

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